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Overview
Market Application: The regions at the top of the milk production league are in Europe, North America and Oceania. We are now witnessing a gradual shift in milk production, as the consumption of dairy products increases rapidly in South America, Asia and the Middle East. Some other regional giants such as India, Brazil, and Russia are beginning to enter the modern milk-production arena. The growth of the non-traditional markets is accompanied by a radical change in the agricultural sector of the industrialized world in recent years. The number of dairy farms has decreased dramatically, while the remaining farms have grown in size and developed increasingly streamline operations. Chosen Market Niche: Company defines the farms that we expect to use our technology as follows: 1. For the most immediate efforts, farms in USA, EU, and Oceania in this order of precedence. We believe that marketing efforts in countries elsewhere should be postponed to the future 2. Target farms should have at least 200 cows in their herds and an average production of 4000 liters of milk per cow per year. The reason behind this is that small farms and areas where production is very low have much to do to improve their productivity before applying innovative solutions such as ours. Their improvement dollars are probably better spent somewhere else. In addition, a high production level strain animal health therefore requires the monitoring system more than those herds of low production. 3. Target farms may have some previous experience with tags and computers. This solution being computerized, we foresee an easier access to those farmers who already use some form of computerization than those who do not do. Farms that have no other automation experience however may also use the technology. 4. The technology is not dependent on type of lodging of the animals, they may be pasturing or in sheds, as long as they need to pass through a known point every day at least once. This may be the watering spot, or the milking machine, etc., the reader antenna will be installed for download of the information collected during the day. Size of immediate target niche: |
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